Women’s Power Networking Sponsors Reach Women Who Make the Buying Decisions
Women are the drivers of purchase decisions. Connecting to women, especially women 25-54 and baby boomers, is vital. The former, are juggling a constant mix of career, family and self-care decisions; and the latter, are more financially empowered than any previous generation of women.
Due to our unique demographic, Women’s Power Networking (WPN) is able to help your company overcome the challenges of reaching these market segments with your products and services. Founded originally as Coffee and Contacts in 2007, Women's Power Networking "Alliances for Business - Alliances for Life" is a growing, national women's business referral network. WPN is the umbrella organization for a variety of events that you can sponsor. These events bring women together for business and social activities—monthly Power Lunches, Women's Executive Roundtables and Cocktails and Contacts. Weekly Coffee and Contacts chapter meetings offer women a positive environment to grow personally and professionally.
In addition to being an event sponsor, you will be featured on our website, which went live September 2010. Our site is remarkably popular and growing exponentially:
- Over 1,000 Unique Visitors a month!
- 619,000 Total Hits in six months!
- Over 103,000 Hits Per Month!
Marketing to Women Quick Facts:
- 85% of all Brand purchases are made by women
- Baby-Boomer women, born between 1946 and 1964 are more financially empowered than any previous generation of women. – MassMutual Financial Group–2007
- Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. – MassMutual Financial Group–2007
- Affluent women juggle demands of career and family, are concerned about the environment and are discriminating shoppers. – The Affluent Market in the U.S., Dr. Robert Brown and Ms. Ruth Washton
- Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. The Boomer woman is a consumer that luxury brands want to resonate with. – Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York
- The number of wealthy women investors in the U.S. is growing at a faster rate than that of men. In a two-year period, the number of wealthy women in the U.S. grew 68%, while the number of men grew only 36%. – The Spectrem Group
- Affluent working women with family incomes of $75,000 or more are growing in number, and 94.3 percent access the Internet during an average month. About half are now considered heavy users of the Internet, while heavy use of radio, television, newspapers and direct mail has declined within this group. – Ten Marketing Trends to Watch, Kim T. Gordon, Entrepreneur.com
Sponsorship Opportunities and Your Return on Investment:
For the Women Helping Women Business Expo, separate levels and benefits can be found here:
Become a Sponsor for the Annual Women Helping Women Business Expo
The Below Levels Refer to Sponsorship for All Events OTHER Than the Women Helping Women Business Expo.
Silver Level - $100
- Place your promotional materials at each table setting during a Power Lunch
- Receive a line mention in our press release promoting that month’s Power Lunch. The release goes out to numerous news and internet organizations
- Have an extra mention when you raffle an item at the luncheon
Gold Level - $250
- Place your promotional materials at each table setting during a Power Lunch
- Have a display table at the Power Lunch to promote/sell your product/service
- Receive a line mention in our press release promoting that month’s Power Lunch. The release goes out to numerous news and internet organizations
- Have an extra mention when you raffle an item at the luncheon
- Receive one month 1.5” x 1.5” ad space on our website
Platinum Level - $500
Only one Platinum Level Sponsor per Power Lunch
- Place your promotional materials at each table setting during a Power Lunch
- Have a display table at the Power Lunch to promote/sell your product/service
- Receive 2 months 1.5” x 1.5” ad space on our website
- Enjoy giving a two minute presentation prior to our Power Lunch guest speaker
- Have an extra mention when you raffle an item at the luncheon
- We will include a paragraph about you with your link and contact information in our press release. The release goes out to numerous news and internet organizations
Diamond Level - $1000
Only one Diamond Level Sponsor per Power Lunch
- Place your promotional materials at each table setting at a Power Lunch
- Have a display table at the Power Lunch to promote/sell your product/service
- Receive one year 1.5” x 1.5” ad space on our web site
- Enjoy giving a 5 minute presentation prior to our Power Lunch guest speaker
- Have an extra mention when you raffle an item at the Luncheon
- We will include a paragraph about you with your link and contact information in our press release. The release goes out to numerous news and internet organizations
- Receive a two-for-one! Be a Diamond Level Sponsor for a Power Lunch and we will give you the same opportunities at our monthly WPN Executive Roundtable (only one sponsor per Roundtable)
- You will be identified in our monthly newsletter “Power Source” as a Diamond Level Sponsor
Advertising Opportunities
Gain maximum exposure on our new Women’s Power Networking Web Site – www.WomensPowerNetworking.com
- 1 month ad run - $75
- 3 month ad run - $175
- 6 month ad run - $275
- 12 month ad run - $475
Between 1990 and 2006, women’s median income grew 32.9%
while men’s grew only 6.3% - Advertising Age.
Women control 2/3 of the nation’s disposable income!
Don’t you want your share?
Contact Marilyn Shannon
919.362.7133
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