To Blog or Not to Blog; is that the question?
By Eileen Batson
Batson Group Marketing and PR
Depending upon who you talk to, a blog is a personal web page that is an easy to edit web diary, a collection of short, dated discussions with commentary, or a way of publishing news and information.
Bottomline-It's a web page made up of usually short, frequently updated posts that are arranged chronologically — like a “what's new page” or a journal. The term is actually “weblogs” coined by Jorn Barger in 1997.
Starting a blog can seem overwhelming, but in truth, outside of Twitter it's one of the simplest ways to join the online community.
Some Quick Tips
1. Define Your Goals
2. Know Your Audience
3. Be Consistent
4. Changes Keep Your Blog Fresh
5. Encourage Comments to Build Community
6. Promote Your Blog
7. Ask for Help
8. Keep Learning
9. Be Yourself
10. Have Fun - Don't make it a chore
Welcome to the blogsphere!
ABOUT EILEEN BATSON
"Promotion Resistance Equals Non-Existence." As the owner of Batson Group Marketing and PR for 20+ years, her clients cover a broad spectrum of industries and locations. She helps clients “think outside the box” when they want to be well known, well thought of and well remembered by providing media/press releases, marketing research, a variety of promotional materials - newsletters, brochures, business cards, and more. She consults, holds workshops and speaks on social networking and blogging. Her popular personal and business gift and incentive program offers 21 different collections to fit any budget. Perfect for holidays, special events, client appreciation and awards. She along with Jean Hedges, co-founder of Coffee and Contacts, host the monthly Raleigh House Concert/Listening Room to provide enthusiasts of live music a place to go and be entertained by some of North Carolina's best performers and our friends on tour.